Strategies for marketing library services and information products in Nigeria

Adekunmisi, Sowemimo Ronke

Olabisi Onabanjo University Library, Ogun State, Nigeria.

Email: ibironkeadekunmisi@yahoo.com;

Tel: 08091028750; 07056507545

Accepted 09 December, 2013

Abstract

The increasing awareness and use of information for different purposes have resulted in the establishment of various information services providers which have the capacity to compete for survival with libraries in providing users with timely, adequate and relevant information in the preferred formats. Libraries and Librarians in Nigeria therefore need to respond to such challenges in the quest to enhance the use of their resources (electronic and non-electronic) and services. This paper therefore explores strategies using marketing as a managerial tool to accomplish library goals and objectives. Challenges or barriers, opportunities and the need to market libraries services and information products as well as suggestions for developing marketing plans and strategies are provided for libraries and librarians in Nigeria.

Keywords: Marketing, Strategies, Library services, Information, Nigeria.