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Vol. 1(10),
December 2012
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Tubagus H
Hartoyo
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Global Advanced
Research Journal of Educational Research and Reviews (GARJERR)
ISSN: 2315-5132
December 2012 Special Anniversary
Review Issue. 1(10), pp. 244-252
Copyright © 2012 Global Advanced
Research Journals
Full Length
Research Paper
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Structural model
of factors influencing consumers' intention to use
natural gas: an application of planned behaviour
theory
1Tubagus
Haryono, 2Ujang Sumarwan, 3Asep
Saefuddin, 4 Hartoyo
1Graduate
School of Management and Business, Bogor
Agricultural University, Indonesia
2Department
of Family and Consumer Sciences and Graduate School
of Management and Business, Bogor Agricultural
University, Indonesia
3Departement
of Statistic, Faculty of Mathematics and Natural
Sciences Bogor Agricultural University, Indonesia
4Department
of Family and Consumer Sciences and Graduate School
of Management and Business,
Bogor Agricultural
University, Indonesia
*Corresponding author Email:
tbgs.haryono@yahoo.com
Accepted 07 December, 2012
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Abstract |
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Oil and Gas play very important role in Indonesian
Economy as a source of domestic energy, feedstock
for national industry and source of government
income. To support the government's plan, this study
need to formulate the strategy of the Gas City
development in Indonesia by identifying the factors
that influence consumer’s perceptions, attitudes and
intentions in using natural gas, which refers to the
model proposed by Icek Ajzen (1991) which is known
as The Theory of Planned Behaviour. Based on
statistic examination toward γ parameter (Gamma) are
able to conclude that there is a positive and
significant influence from attitude toward
behaviour, power of controlling behaviour factor and
perceived risk toward the intention to use gas. In
addition to, the demography factor is including a
significant factor in forming respondent decision
for using natural gas. The respondent in higher
economic status, have more independent opinion
(attitude toward behaviour, the consequence
evaluation, control beliefs, power of control
behaviour) to determine using or not using natural
gas. The suggestion which come from government and
most of user is turn out them to influence using the
natural gas. Likewise to the respondent in middle
and low economic status but they still also have
been thinking about the perceived risk that might be
come when using the gas.
Keywords: city gas, intention, Theory of
Reasoned Action, Theory of Planned behaviour.
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