Study strategy Total Quality Management in the hotel industry of sports in Iran

Mahdi Sharifi Moghadam¹, Emadodin Sayadi²,  Ali Moharer³

1,2- Department of Physical Education, Science and Research Branch, Islamic Azad University, Kerman, Iran

3- Department of Physical Education, Bam Branch, Islamic Azad University, Bam, Iran

Correspondence author Email: Mahdi.Sharifi.Moghadam@gmail.com

Accepted 12 December 2012

Abstract

The management of total quality is a management philosophy that is aimed to apply all organizational resources such as employees as the most effective factor to reach the organizational objectives. Therefore, TQM involves all activities of an organization from sale and marketing to designing, production and after sale services. This study is aimed to gain a better understanding of vital factors of success (CSF) of TQM in the sector of Iranian industry of sport lodging. With regard to supreme objectives of TQM, the conditions of vital factors to success of Iranians athlete's house is studied in this paper to settle the discipline of TQM. The studied society in this study is formed of all sport lodgers throughout Iran. Through a questionnaire the related factors were asked of 138 employees of athlete lodging and their views were indicated. The questionnaire is based on the standards of the international quality prize, Malcom and Baldrig (1991). It involves 47 questions based on 7 vital factors of success (leadership, strategy and policy, focus on customer, information's analysis, focus on human resources, management process and business results), and the subsystems available in organization are considered including educational systems, employee corporation, efficiency assessing, reward and punish, quality, customer relation, inspecting and .... The dynamic coefficient of questionnaire was calculated by the method of “kronbach alpha” which α=0.89 was obtained. After evaluating hostels, their strengths and weaknesses were analyzed. To analyze data, the descriptive statistical techniques were performed by using SPSS­20 software. Calmogeraf esmeirnof test was used to analyze the natural condition of data and freedman test was used to classify the factors and T₁ test was used to compare vital factors of success in TQM in the terms of graduations and participation history. The obtained data in the term of success vital factors in TQM at athlete hostels indicated that among seven studied main factors, the factor of focus on customer has the most pleasant conditions and leadership factor has the worst conditions, and factors of strategy and policy, leadership, focus on customer, information's analysis, focus on human resources, management process and business results had meaningful difference at the level of p0.05. The mentioned studied shows the poor conditions of TQM strategy in the sector of Iran industry of sport lodging that requires more efforts in this field.

Keywords: total quality management, the vital factors of success, lodging industry