Impact of Political Programs of Pvt Channels and Satisfaction of Student: A case study of Sensationalized Pakistani Media (Geo and Express News)

Salman Amin¹, Rehman Qaisar², Adnan Rasheed³, Atif Umair⁴

¹Lecturer (Visiting), Dept. of Communication Studies, University of Sargodha

²Lecturer, Dept. of Communication Studies, University of Sargodha Abdul

³Lecturer (Visiting), Dept. of Communication Studies, University of Sargodha

⁴Research Assistant, Dept. of Communication Studies, University of Sargodha

Corresponding author Email: salmanio2010@hotmail.com

Accepted 03 October 2014

Abstract

This research observes the respondents’ surveillance about the private television channels’ political programs on the issues of National and International. Moreover to check media’s sensationalization among in respondents of selected private television channels i.e., Geo news and  Express News and their Political programs. “Data was collected through personal interview techniques (questionnaire) from 320 (160 natural sciences, 160social science) respondents by using purposive sample technique. Respondents are equally selected for the being interviewed from the each departments of natural and social sciences of University of Sargodha”. The results of the study demonstrate that the majority of respondents preferred to watch Geo news for seeking news about the on different issues. In addition the result further reveals that the respondents significantly watch ‘Kal Tak’ with miner difference to ‘Aaj Kamran Khan Ke Sath’ than the ‘Capital Talk’ followed by the ‘Jirga’ than the other programs of selected channels.

Keywords: Broadcast Media, Comparative Analysis, Survey, Audience Perception, Information