The Green Ocean Innovation Model

Silviu Mateeşescu and Adrian Dumitru Tanţău

Bucharest University of Economic Studies, Calea Grivitei, No. 2A, Bucharest, sector1, Romania. Phone: +40763705500,

Corresponding author Email: matesilviu@yahoo.com

 Accepted 15 August 2013

Abstract

For over decades, managers have made efforts in learning better ways on how to steer their companies ahead. For growth and progress, companies must be flexible to counter the rapid market and competitive changes. The organizations must set a yardstick for achieving the best practices. In this regard, implementation and adoption of the most appropriate strategies determines the company profitability. The aim of this paper was to focus on a new innovation management model that would closely mirror existing theories in corporate management and could be easily applied to real world business decisions. In order to present this discussion, the researcher would unravel the most significant theoretical portions of this new innovation model paradigm while laying down its important concepts and ideas. The Green Ocean model combined the best elements from Blue Ocean model and Red Ocean model and was applicable in many domains of activity.

Keywords: Green Ocean, innovation management, Blue Ocean, Red Ocean.