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April 2012 Vol. 1(3)

 

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GLOBAL ADVANCED RESEARCH JOURNAL OF MANAGEMENT AND BUSINESS STUDIES

April 2012 Vol. 1(3), pp 084-091

Copyright © 2012 Global Advanced Research Journals

 

 

Full Length Research Paper

 

 

The Strategy of Site Selection Based on Business Circle Theory--The case study of Xi’an Wal-Mart, Carrefour and Metro AG

 

Wang Yuan1, Kong Wei-Wei2, WANG Lu-Min2, GAO Yun-Xiao3

 

1Management school, Xi’an JiaoTong University, Shaanxi Xi’an 710049, China;

2Management school, Xi’an Polytechnic University, Shaanxi Xi’an 710048, China)

 

Corresponding author Email: kongwei1216@126.com,

 

Accepted 14 April, 2011

 

Abstract

 

The retail has been called location industry. Location is important to retail for which may lead to success or failure. This paper proposed a location model based on circle theory, and three cases, including Wal-Mart, Carrefour and Metro, were analyzed in Xi’an city. Results indicated that the location model can provid direction for location to retails.

 

Keywords: circle theory; retail industry location; location model; case study