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December 2012 Vol. 1(11)
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Pubmed for articles by:
Salunke SST
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Global
Advanced Research Journal of Management and Business Studies
(GARJMBS) ISSN: 2315-5086
December 2012 Vol. 1(11), pp
397-402
Copyright © 2012 Global Advanced Research Journals
Full Length Research Paper
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The impact of core
product and core application on Product launch and
its success in an Industrial Market
Shri. Suresh Tulshiram Salunke
and R K Srivastava
Affiliation with University of Mumbai India, Room No
129, Thesis Section, University of Mumbai,
M.G.
Road, Fort, MUMBAI--400 032, INDIA.
TEL: +91(22)22703248, +91 (22) 2265 2819, 2265
2825,
Email:
sure1406@hathway.com
Accepted 10 December 2012
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Abstract |
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This paper investigates the problem of a firm that
is uncertain about the selection of product at
enquiry stage. The proposed research will throw
light on impact product selection based on core
product and core application for success in
Industrial market. This will in organization
decision maker for selection of product at enquiry
stage for Industrial market. Multivariate methods
are used to probe these success or failure
probabilities.
Keywords:
Core product, core application, Industrial product
strategy, success factors of new products.
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