Environmental scanning as a strategy for enhancing productivity in a goal oriented organizations: a survey of Dangote cement, Gboko plant (2005 – 2010)

SEV, Joseph Teryima¹,   Alabar, T. Timothy² and  Wombo  Dinah Ngovenda³

Department of Business Management, Benue State University, Makurdi- Nigeria.

Corresponding author Email: alabar2006@yahoo.com

Accepted 23 July 2012

Abstract

The main objective of the empirical survey is to establish the role of environmental scanning as a tool for enhancing productivity and growth in goal oriented organizations with a focus on Dangote Cement Plc Gboko plant in Nigeria, West Africa. A survey research design was adopted for the study. Primary and secondary sources of data were employed and utilised to test the hypotheses. Regression test (r-Cal) was used to test the hypotheses on profitability, Chi-square for the hypotheses on sustainable competitive advantage, enhancement in market share and growth, and improvement of service delivery and innovations. The findings revealed that environmental scanning application can enhance improvement in service delivery and innovation, sustainable competitive advantage, good profit status and quality of production. It was recommended that Dangote Cement Plc Gboko plant in Nigeria should endeavour to monitor the relevant environments in order to identify opportunities and threats affecting business transactions/operations periodically. With these, necessary financial resources be made available and skilful knowledgeable experts be employed to discharge this noble task in order for the cement organization to remain competitive and relevant.

Keywords: Environmental Scanning, Enhancing productivity, Goal oriented organizations, Dangote Cement Company.