Original Research Articles

                                                                                                         Tendy M. Matenge

                                                                                                                        Botswana music: Is personal branding the missing factor for growth?

                                                                                                                        Glo. Adv. Res. J. Arts. Humanit. July 2013 2(3): 048-053 [abstract] [full text - pdf]

                                                                                                        Amy M. Maret and Paul D. Berger

                                                                                                                        Predicting public participation in the Arts and its marketing implications

                                                                                                                        Glo. Adv. Res. J. Arts. Humanit. July 2013 2(3): 054-068 [abstract] [full text - pdf]